Peter Huijboom

Education/background: Peter Huijboom (Born 1963, Netherlands) is a distinguished senior international executive with over a decade of experience at Dentsu, a leading global advertising, marketing, and communications group with ~75,000 employees. Throughout his tenure at Dentsu, Peter has held pivotal roles, including CEO Global Media and CEO Global Clients. In the first half of 2024, he served as an Executive Advisor to the Dentsu Group CEO and COO, focusing on business-critical top-to-top global client relationships. Peter's leadership at Dentsu has been marked by his exceptional ability to drive business strategy, foster organic growth, 
manage P&L, build high performing teams, and cultivate strong long-term client relationships. Additionally, Peter has played a key role in successfully leading acquisitions and spearheading major organizational change projects, contributing significantly to long-term business growth and success. Prior to his tenure at Dentsu, Peter spent over a decade at Synovate, where he held roles such as global COO Geographies, regional CEO and CEO Global Client Relationships. Additionally, Peter founded Market&More, a pan-European company with over 500 employees, where he served as CEO and which he successfully sold to Aegis/Synovate. Peter studied Economics at the University of Amsterdam. Peter's extensive experience and formidable network in the media sector, particularly 
within the advertiser and agency realms, with focus on global client relationships, positions him as a strategic board asset for MGI. His profound understanding of their evolving needs and expectations concerning ad tech companies like MGI will play a pivotal role in amplifying MGI's footprint within the advertiser and agency spheres. 

Current positions: -

Holdings in the Company: -

Independent in relation to the company, company management and major shareholders.