Verve Helps Publishers Win Audiences as AI Reshapes Content Discovery
Verve Helps Publishers Win Audiences as AI Reshapes Content Discovery
Orbit helps publishers turn zero-click intent into website visits, creating new opportunities for audience growth in the AI era.
Stockholm – July 21, 2026. AI is reshaping how people discover content. As AI Overviews, LLMs and conversational search increasingly answer users’ questions without sending them to websites, publishers are seeing referral traffic decline, making it harder to grow audiences and generate revenue. Search-driven discovery is evolving, creating a need for publishers to find new ways to reach readers beyond organic search.
To help publishers adapt, Verve today introduced Orbit, an evolution of its publisher solution built for the AI era. Orbit combines proprietary search, AI and mobile intent signals with premium mobile distribution to connect publishers with audiences interested in their content, driving qualified traffic, stronger monetization and site performance.
Rather than relying on search engines to surface publisher content, Orbit transforms this disruption into competitive advantage for publishers by bringing AI-era consumer intent directly into premium publisher environments. It enables publishers to activate real-time intent signals directly within their digital properties, allowing them to grow addressable audiences and drive site health.
Verve unifies on-site search intelligence, opted-in polling data, and emerging LLM signals to create a more complete view of consumer intent. Powered by more than one billion opted-in audience signals each day, Orbit provides intent intelligence that has previously been inaccessible to publishers.
“AI has completely disrupted traditional publisher business models,” said Samantha Dascher, Senior Vice President of Publisher Development at Verve. “With Orbit, publishers can thrive in the next wave of intent while maintaining the value of their premium environments. Our goal is to ensure publishers remain at the center of the advertising ecosystem, even as consumer discovery continues to evolve.”
Verve’s mobile-first infrastructure strengthens this capability. Continuous in-app engagement generates high-frequency behavioral signals tied to real consumer activity. By linking LLM-driven exploration with scaled mobile behavior, Verve supports earlier identification of demand shifts and more informed activation decisions.
Leading publishers are already seeing meaningful business impact from Orbit.
Jeff Stevenson Sr. Director, Digital Ad Solutions, Revolt.tv adds, “Consumer behavior is evolving faster than ever, and publishers need practical ways to adapt. Orbit has helped us engage high-intent audiences, create additional value for advertisers, and strengthen our monetization strategy. It’s become an important part of how we’re preparing for the future of publishing.”
Built for the changing discovery landscape, Orbit extends Verve’s content amplification platform by helping publishers reach engaged audiences across premium, brand-safe mobile apps worldwide. As AI reduces organic referrals, Verve transforms real-time audience intent into qualified traffic that drives long-term audience growth.
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About Verve
Verve Group is a fast-growing software platform in the advertising technology industry, connecting advertisers seeking to buy digital ad space with publishers monetizing their content. Driven by its mission “Let’s make media better,” Verve provides responsible, AI-driven advertising solutions that deliver superior outcomes for advertisers and publishers. The company focuses on emerging media channels like mobile in-app, connected TV and others. In anticipation of growing demand from users and advertisers for greater privacy, Verve has developed cutting-edge ID-less targeting technology that enables efficient advertising within digital media without relying on identifiers such as cookies or IDFA.