Verve Introduces Verve Intelligence at Cannes Lions, Connecting AI-Driven Intent to Real-World Advertising Outcomes
Verve Introduces Verve Intelligence at Cannes Lions, Connecting AI-Driven Intent to Real-World Advertising Outcomes
New platform unifies proprietary search, LLM, and mobile signals with existing SDK and publisher data to deliver intelligence and activation across the open internet.
Stockholm, June 22, 2026 — At Cannes Lions, Verve, a global mobile advertising intelligence company, today announced the launch of Verve Intelligence, a new platform designed to help brands understand and act in real time on consumer intent in a landscape where discovery now spans beyond traditional search.
Consumer intent now surfaces across AI chat, conversational interfaces, traditional search, and in-app environments. These interactions generate signals that are fragmented across platforms, limiting visibility into where demand is forming next.
Verve Intelligence addresses this through a proprietary platform that integrates 1B+ daily signals and multiple data layers including proprietary search intent data, scaled mobile engagement signals, LLM-driven conversational inputs, and zero-party data. Combined with Verve’s SDK and publisher data, these signals are analyzed to generate predictive intent indexes across categories and audience segments.
“Consumer intent no longer lives in a single place. It surfaces across AI conversations, in-app environments, and the open internet, and most advertisers are only seeing fragments of it. Verve Intelligence was built to model those signals into a single, predictive view of where demand is heading. We built it to give advertisers the clarity to act before their competitors do,” said Remco Westermann, Chief Executive Officer of Verve.
The platform connects signal ingestion, modeling, audience creation, activation, and performance measurement within a single workflow. Intent indexes are translated directly into addressable cohorts and activated across premium open internet inventory.
Verve’s mobile-first infrastructure strengthens this capability. Continuous in-app engagement generates high-frequency behavioral signals tied to real consumer activity. By linking LLM-driven exploration with scaled mobile behavior, Verve supports earlier identification of demand shifts and more informed activation decisions.
Campaign performance feeds back into the system to inform ongoing optimization and future audience modeling, creating a continuous intelligence loop across signals, activation, and outcomes.
“Advertisers don’t need more dashboards. They need intelligence. By linking billions of data points with unique data layers that are unmatched by the competition, Verve Intelligence transforms information into tangible insights and outcomes.” said Mishel Alon, Chief Business Officer of Verve Group and President of Verve For Advertisers.
The launch reflects a broader shift highlighted at Cannes this year: moving beyond fragmented tools and identifier-based targeting toward integrated systems that connect AI-driven intelligence with measurable outcomes across the open internet.
Verve Intelligence is available in beta to advertisers globally beginning today.
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About Verve
Verve Group is a fast-growing software platform in the advertising technology industry, connecting advertisers seeking to buy digital ad space with publishers monetizing their content. Driven by its mission “Let’s make media better,” Verve provides responsible, AI-driven advertising solutions that deliver superior outcomes for advertisers and publishers. The company focuses on emerging media channels like mobile in-app, connected TV and others. In anticipation of growing demand from users and advertisers for greater privacy, Verve has developed cutting-edge ID-less targeting technology that enables efficient advertising within digital media without relying on identifiers such as cookies or IDFA.